Perl Array unshift() Function Tutorial

Perl Array unshift() Function Tutorial Perls unshift() work is utilized to include worth or qualities onto the start of an exhibit (prepend), which builds the quantity of components. The new qualities at that point become the primary components in the cluster. It restores the new all out number of components in the cluster. Its simple to mistake this capacity for push(), which adds components to the furthest limit of a cluster. Picture a line of numbered boxes, going from left to right. The unshift() capacity would include the new worth or qualities on to one side of the exhibit, and increment the components. In the models, the estimation of myNames becomes (Larry, Curly, Moe). The exhibit can likewise be thought of as a stack-picture a pile of numbered boxes, beginning with 0 on the top and expanding as it goes down. The unshift() capacity would enhance the highest point of the stack, and increment the general size of the stack. You can unshift() numerous qualities onto the cluster legitimately: Or on the other hand by unshift()- ing a cluster:

1984 By George Orwell Essays (917 words) - Nineteen Eighty-Four

1984 By George Orwell George Orwell was an author, yet in addition a significant political reformer. Orwell was conceived in India in 1903. He considered his family a lower-white collar class family. He said this since his family was a piece of the white collar class, yet had minimal expenditure. His dad worked for the British government and had the option to be separated of the white collar class without cash. Orwell lived in Britain and went to all inclusive school there on grants. He was the most unfortunate understudy among numerous well off youngsters. Orwell felt like a pariah at the live-in schools he went to. The understudies were completely kept in line by beatings. This was Orwell's first taste of fascism, being vulnerable under the standard of a flat out force. In an exposition, Orwell composed of being beaten for wetting his bed. At whatever point he was in a tough situation he was immediately called attention to as a foundation understudy. He endured numerous long periods of disengagement and forlornness. Composing and having nonexistent discussions with himself supported Orwell. Orwell couldn't keep tutoring due to grades. He joined the Indian Imperial Police. He was doled out to keep harmony in British conditions. In spite of the fact that his dad was pleased, he was despised by many. Thusly, he loathed himself and the activity he was called to accomplish for his nation. In Orwell's epic, 1984, you see his sentiments of blame and confinement come out through principle character, who feels remorseful for working under the decision party. Orwell left the police and devoted his life to composing. He took out a time of his life to live among destitution and attempt to get classes. Orwell saw their hardships, yet firmly accepted that class divisions were important. Orwell got Democratic Socialist in the wake of living among poor people. He saw a solid requirement for the general population to take care of the unforgiving condition of destitution. He communicated this need, through his composition. He trusted in a legislature that would take over such things as clinical consideration and railways to benefit the individuals. Simultaneously, he accepted the individuals should run it. One of his primary objectives of composing was to communicate his conflict with autocracy. Orwell said Every line of genuine work that I have composed since 1936 has been composed legitimately or in a roundabout way, against autocracy and for a majority rule communism. Orwell helped out his motivation through the novel, 1984. He set up an outrageous situation of despotism and drew out it's actual malice. A lot of 1984's motivation is a consequence of the occasions occurring around the hour of its distribution. One significant and evident occasion was World War II, all the more explicitly, Nazism and the rule of Hitler as a tyrant. The principle character in 1984, Winston Smith, was named after Winston Churchill, a political pioneer during World War II. Another significant chronicled viewpoint was Stalinism, which was going on in Russia. Stalin cleansed or executed political adversaries to benefit the state. George Orwell battled against these totalitarianists by his composition. This is the manner by which he turned into a political reformer. In the late 1940's, Russia was Germany's partner, yet later turned into a foe. wound up battling against one another at Stalingrad. In 1984, the significant forces of the world were consistently at war, yet the foe continues evolving. After World War II, one would imagine that autocracy could never be known about again. In the story 1984, there is an extremist government. There are a ton of things composed that couldn't have occurred before the twentieth century. Telescreens are the best model. They were practically identical to current TVs, yet TVs were not designed until the twentieth century. These telescreens in the novel were in each open and private spot that transmitted gathering purposeful publicity and diversion. What's more, further developed then a TV, the telescreen can understand musings. In the novel it recognizes thought wrongdoings against the decision party. It is thought wrongdoing that the principle character, Winston is accused of and captured by the Thought Police for. After the capture, Winston is confronted with horrendous brutality. He is, above all else beaten, and most exceedingly terrible of all he is double-crossed by O'Brian, his companion. Winston sees O'Brian enter the cell and thinks he is caught as well yet O'Brian was the captor. He tells Winston

Equity and trust law Essay Example | Topics and Well Written Essays - 3000 words

Value and trust law - Essay Example eform proposition are being concluded into enactment, it has been the significant case law which has filled in as a guide so as to decide if an association can fit the bill for beneficent status. The instance of Commissioners for Special Purposes v Pemsel2 spread out four classifications that would naturally qualify an association to get beneficent status, which are (a) progression of religion (b) headway of instruction (b) progression of religion (c) help of destitution and (d) different purposes advantageous to the network. The Charities Bill of 19933 likewise has the arrangement whereby, when a magnanimous trust bombs because of troubles in exacting consistence with the goal of a deceased benefactor, the precept of CyPress can be applied as an adaptable approach choice to forestall a trust coming about to its givers or the crown. Applying the Pemsel capability, New Dawn must qualify under the class of headway of religion, Democracy under the classification of progression of traini ng and Medi Aid under the classification of different purposes helpful to the Community. Ans 1: One of the models for deciding if a trust could be regarded to be beneficent would rely on whether it tends to be depicted as a substantial reason trust. On account of Re Lipinski4 Oliver J attracts a differentiation a testamentary mien, between a reason which is invalid (barring tombs, creatures and landmarks cases), and a ‘people trust’ which is legitimate. Another case that features the topic of direction is A.G. of the Caymen Islands v Wahr Hansen5 . For this situation, the Privy Council dismissed the plan of beneficent trusts based on a broadly useful, since a universally useful shows a goal that is more extensive than that which will profit protests that are carefully magnanimous. On account of Chicester Diocesan Fund v Simpson6, a comparative utilization of a wide reason had been analyzed, where a qualification was made between a blessing that was â€Å"benevolent† and

Effects of App-Based Meditation - Free Essay Example

Effects of App-Based Meditation on Stress in College Students The College of New Jersey Author Note: This paper is written as though the study has already been completed, so the past tense is used when referring to the experiment and results. The experiment was not performed, and the results in this paper do not necessarily reflect accurate, collected data. Abstract This research was prompted by studies showing that mediation can have a relaxing effect for college students, especially when practiced using a meditation app. I hypothesized that college students who practiced daily meditation with an app would show reduced stress levels as compared to those who did not practice meditation. Additionally, I hypothesized that those students who practiced for 10 minutes each morning would show similar stress reduction to those who practiced for 20 minutes each morning. The students took an initial stress inventory to measure current stress levels. Students were then randomly assigned to one of three conditions: daily morning meditation for 15 minutes, daily morning meditation for 5 minutes, and a control group, which would receive the mediation treatment after the study to ensure that the benefits were evenly distributed. After three weeks, the students were given the same stress inventory. The results showed that meditation practice was effective in significantly reducing levels of stress, but showed no significant difference between practicing for 5 or 15 minutes. The results suggest that meditation may be a powerful tool in reducing stress, and that busy students could reap the benefits of the practice with just 5 minutes a day. Effects of App-Based Meditation on Stress in College Students Many studies have found that practicing mindfulness by doing meditation has extensive benefits for both physical and mental health, particularly stress reduct ion (Pascoe, Thompson, Jenkins, Ski, 2017). To begin with, meditation can help people recover physiologically from immediate stress. It has a unique impact on the sympathetic nervous system; meditating after a stressor can slow the heart rate and lower skin conductance, more so than sitting quietly or doing other calm tasks (Borchardt Zoccola, 2018). Mindfulness can also help reduce the physiological markers of long-term stress in the body. Meditation practices can reduce blood pressure, and certain types of meditation can even lower cortisol levels or slow the heart rate (Pascoe, Thompson, Jenkins, Ski, 2017). Meditation practices can help people with mitigating the effects of both immediate and long-term stress. In addition to its benefits for beginners, meditation can have a host of benefits for those who practice it in the long term. In one study, people who were trained in meditation practices in a longitudinal study were exposed to negative affective processing. During the negative affect processing, those with the training displayed reduced amygdala activity compared to the control group. This suggests that over time, meditation begins to regulate the brains responses to negative stimuli, even when the person is not in a meditative state (Leung, Lau, Chan, Wong, Fung, Lee, 2018). Mindfulness, or the practice of meditation, was also found to be a predictor variable for a reduced cortisol response. In one study, people were exposed to acute stress via a stressful speech task. Those participants who self-reported mindfulness as a trait were more likely to show no cortisol response (Man igault, Woody, Zoccola, Dickerson, 2018). As this research shows, practicing meditation in the long term can have a host of mental benefits, namely an increased capability to cope with and mitigate the effects of stress. One demographic that this research may be particularly relevant for is undergraduate college students. Stress, both academic and general, is a large problem for college students today, and it can have aversive effects on students physical health, mental health, and even their academic success (Yusufov, Nicoloro-Santa Barbara, Grey, Moyer, Lobel, 2018). Research has shown that reducing stress for university students can promote and enhance the students emotional well-being; one self-report study found a strong correlation between academic stress and negative emotions, as well as a correlation between engagement in leisure activities and positive emotions (Zhang Zheng, 2017). As these studies have indicated, finding an effective and practical way of reducing stress in students could be instrumental in improving mental health issues and overall well-being. Meta-analyses have shown mindfulness meditation to be an effective form of intervention for college students in particular (Bamber Morpeth, 2018). From the beginning, practicing meditation during the transition into college life can help new students adjust to changes, and to manage their stress and their emotions during their transition (Finkelstein-Fox, Park, Riley, 2018). It has also been found to help these students regulate emotions; students who had a 15-minute breathing me ditation showed less of a negative response to negatively valanced images than students who had not (Arch Craske, 2006). Meditation practices also have mental health benefits for current college students; meditation was found to be an effective technique for reducing anxiety in both undergraduate and graduate students (Yusufov, Nicoloro-Santa Barbara, Grey, Moyer, Lobel, 2018). In addition to its stress-relieving capabilities, meditation can help students with other mental health struggles; engagement in a mindfulness program was also correlated with lower levels of depression and higher acceptance among college students (Sagon, Danitz, Suvak, Orsillo, 2018). Practicing meditation has also proved to be helpful for students who are at risk for or who struggle with social anxiety. (tefan, Cpraru, Szilgyi, 2018). These studies and many others have shown meditation to be an effective way for college students to manage stress and even to mitigate other mental health issues. App-based meditations, a relatively recent phenomenon, have proved to be very effective. In a fast-paced and technologically oriented age, meditation sessions in-person may not be realistic for many people, especially college students. One study explored the effectiveness of mindfulness meditation apps by having university students practice for 10 minutes each day for 10 days. The students were then allowed to practice however much they wished for a period of 30 days. The results showed that using the app had extensive mental health benefits compared to the control treatment. This research, however, did not focus on the amount of time that was spent meditating each day, and whether or not that could impact the benefits in any way. The students were assigned the same length of mediation and then allowed to practice as they sa w fit (Flett, Hayne, Riordan, Thompson Conner, 2018). For college students under a large amount of stress and without much free time, it would be helpful to understand the minimum amount of meditation that will yield the same mental health benefits. Determining the minimum number of effective minutes would allow students to reduce stress without requiring any considerable amount of time. My expectation, as indicated by the studies mentioned above, is that if students practice meditation each day, they will show a significant reduction in overall stress levels. Additionally, my expectation is that students who practice 5 minutes of meditation will show the same level of stress reduction as students who practice 15 minutes of meditation each day. Method Participants Participants were college students (N = 120; 60 female and 60 male; M age = 19.8, SD = 2.31) at The College of New Jersey, a public college in New Jersey. They received credits for a course by participating in the research. Participants included 88 white/Caucasian Americans, 1 6 African Americans, 9 Asian Americans, and 7 Hispanic Americans. No participants were excluded from analysis. Measures Stress level: Overall stress levels will be measured using the Student-Life Stress Inventory, as used by Gadzella, Baloglu, Mastern, Wang (2012). This measure has 53 items and is used to measure 2 categories: the stressors in students lives, and their reactions to those stressors. There are 5 subcategories in the stressors section: Conflicts, Frustrations, Pressures, Changes, and Self-Imposed. There are 4 subcategories in the reactions section: Physiological, Emotional, Behavioral, and Cognitive. Responses are based on a 5 point Likert scale, from never to always. Sample items could not be included due to copyright. Procedure Students participating in the study arrived at a lab where they were presented with an informed consent form. After consent was given, the participants were given an initial stress inventory to complete. After the stress inventory was administered, the participants were randomly assigned to one of the three groups. The waitlist control group was thanked and told to wait for further contact. The two experimental groups were asked to download a free mediation app and instructed to practice each day for 20 m inutes. One group was told to practice for 5 minutes each day, and the other groups was told to practice for 15 minutes each day. 3 weeks after that date, participants were brought into the lab again, including the control group, to take the stress inventory again. All participants were given a debriefing form and thanked for their participation. The control group was offered the chance to download the meditation app after debriefing. Results The two hypotheses were supported. Discussion In this study, the change in levels of stress was measured. Upon random assignment to either a control condition or a condition of practicing daily meditation, the students who practiced meditation for three weeks showed significant reduction in stress levels while the control group of students showed no statistically significant change in stress levels. Additionally, the students assigned to practice meditation for 5 minutes showed the same reduction of stress as students assigned to practice for 15 minutes. These results support the two hypotheses; meditation has a significant reductive effect on stress for college students, and it tends to be effective even if students practice for just 5 minutes a day. Although the results support the hypothesis, the experiment had some limitations. Stress in college students could have been swayed by sources of stress that affect the collective campus; approaching midterm exams, a campus even t, or an upcoming break could have an effect on a large number of the participants and act as a confounding variable. Stress tends to fluctuate naturally, and while random assignment can eliminate some of the confounding effects, it cannot control for events that increase or reduce stress across campus. The research also had many white participants, and a more representative sample could have yielded different results. Considering the results of this experiment, practicing meditation each day for just 5 minutes may be an effective intervention for college students who are struggling with high levels of stress. It might be beneficial for college campuses to encourage this practice among the students, or to offer students a reduced price on subscriptions to a paid mediation app. This could help institutions reduce stress levels and overall wellbeing of their students. Further research could focus on how meditation affects other aspects of college life. Research into whether meditation practice makes students more productive could also be beneficial. It might be interesting to see if meditation practice correlates to other behaviors, such as alcohol consumption or social activity. Further research could also see if these same results are reflected across age groups, perhaps investigating if high school students could reap the same benefits from meditation practice. References Arch, J. J., Craske, M. G. (2006). Mechanisms of Mindfulness: Emotion Regulation Following a Focused Breathing Induction. Behaviour Research and Therapy, 44(12), 1849–1858. doi/10.1016/j.brat.2005.12.007 Bamber, M. D., Morpeth, E. (2018). Effects of Mindfulness Meditation on College Student Anxiety: A meta-analysis. Mindfulness, doi:10.1007/s12671-018-0965-5 Borchardt, A. R., Zoccola, P. M. (2018). Recovery from stress: An experimental examination of focused attention meditation in novices. Journal of Behavioral Medicine. doi:/10.1007/s10865-018-9932-9 DeSteno, D., Lim, D., Duong, F., Condon, P. (2017). Meditation inhibits aggressive responses to provocations. Mindfulness. doi:10.1007/s12671-017-0847-2 Finkelstein-Fox, L., Park, C. L., Riley, K. E. (2018). Mindfulness and Emotion Regulation: Promoting Well-Being During the Transition to College. Anxiety, Stress Coping: An International Journal, doi:10.1080/10615806.2018.1518635 Flett, J. A. M., Hayne, H., Riordan, B. C., Thompson, L. M., Conner, T. S. (2018). Mobile Mindfulness Meditation: A Randomized Controlled Trial of the Effect of Two Popular Apps on Mental Health. Mindfulness. doi/10.1007/s12671-018-1050-9 Gadzella, B. M., Baloglu, M., Masten, W. G., Wang, Q. (2012). Evaluation of the Student Life-Stress Inventory-Revised. Journal of Instructional Psychology, 39(2), 82–91. Retrieved from https://search.ebscohost.com/login.aspx?direct=truedb=psyhAN= 2013-06939-003site=ehost-live Leung, M., Lau, W. W., Chan, C. H., Wong, S. Y., Fung, A. C., Lee, T. C. (2018). Meditation-Induced Neuroplastic Changes in Amygdala Activity During Negative Affective Processing. Social Neuroscience, 13(3), doi:10.1080/17470919.2017.1311939 Manigault, A. W., Woody, A., Zoccola, P. M., Dickerson, S. S. (2018). Trait mindfulness predicts the presence but not the magnitude of cortisol responses to acute stress. Psychoneuroendocrinology, 90, 29–34. doi:/10.1016/j.psyneuen.2018.01.022 Pascoe, M. C., Thompson, D. R., Jenkins, Z. M., Ski, C. F. (2017). Mindfulness mediates the physiological markers of stress: Systematic review and meta-analysis. Journal of Psychiatric Research, 95, 156–178. doi:/10.1016/j.jpsychires.2017.08.004 Sagon, A. L., Danitz, S. B., Suvak, M. K., Orsillo, S. M. (2018). The Mindful Way through the Semester: Evaluating the feasibility of delivering an acceptance-based behavioral program online. Journal of Contextual Behavioral Science, 9, 36–44. doi:/10.1016/j.jcbs.2018.06.004 tefan, C. A., Cpraru, C., Szilgyi, M. (2018). Investigating effects and mechanisms of a mindfulness-based stress reduction intervention in a sample of college students at risk for social anxiety. Mindfulness. doi:/10.1007/s12671-018-0899-y Yusufov, M., Nicoloro-Santa Barbara, J., Grey, N. E., Moyer, A., Lobel, M. (2018). Meta-analytic evaluation of stress reduction interventions for undergraduate and graduate students. International Journal of Stress Management. doi:/10.1037/str0000099 Zhang, J., Zheng, Y. (2017). How do Academic Stress and Leisure Activities Influence College Students Emotional Well-Being? A Daily Diary Investigation. Journal of Adolescence, 60, 114–118. Doi:/10.1016/j.adolescence.2017.08.003 Table 1 Stress Inventory Results for Different Meditation Levels Initial Stress Inventory Post-Practice Stress Inventory Level of Practice M SD M SD Control 140 5.1 139 4.9 5 Minutes 139 4.9 100 5 15 Minutes 141 5 99 5.1 Figures Figure 1. The control group showed no reduction in average stress level, while both the meditation conditions showed a significant reduction in stress levels. There was no statistically significant difference in stress reduction between the two meditation conditions. Hypothesis: Practicing daily app-based meditation will have an effect on stress in college students, such that those students who practice daily meditations will show reduced levels of overall stress and those who do not will show no significant change in overall stress levels. Additionally, students who practice morning meditation will show a greater stress reduction than those that practice at night. Meditation practice will be manipulated using a similar method to that used by DeSteno, Lim, Duong, Condon (2017). Student participants will be randomly assigned to practice a daily meditation using an app for 3 weeks, either in the morning or in the evening, or to the control group, who will not be asked to practice the meditation until after results are collected.

CAFS IRP - Depression in youth - 5596 Words

Patrick burgess IRP Depression and its affects of youth Table of contents Abstract: 5 Acknowledgements: 7 Introduction: 8 Depression is a psychiatric disorder characterized by an inability to concentrate, insomnia, loss of appetite, feelings of extreme sadness, guilt, helplessness and hopelessness, and thoughts of death experienced by an individual for over two weeks and it affects the following needs listed in the Groups in Context unit. 8 Methods of data collection: 13 Results 15 For my third question â€Å"Do you know what depression is?† the vast majority (17 out of 20) of my respondents claimed to know what depression was, however, in my fourth question where respondents were asked to define depression, only 6 had a†¦show more content†¦26 I found in my questionnaire that the majority of people (14 out of 20) did not know the true meaning of depression and considered it to be just â€Å"feeling down† which tells me that the term is being over-used as being sad is very much more common than being clinically depressed, this information was not available in the secondary resources that I studied so therefore my secondary data did not support this aspect of my hypothesis. 26 My secondary data supported most of my primary data in the way that they both told me the same things except for my question as to wether the term depression was an over-used term, which I could not find a direct answer to at all, which I thought was surprising as there is an unbelievable amount of secondary information available on the subject of depression, however a lot of the information found from different sources is the same as each other, which proved to be quite time consuming to try and find different information. 28 I had many difficulties when completing my IRP which included peoples reluctance to complete my questionnaire, as well as the time it took for the questionnaires to be returned to me plus some of the questionnaires were not returned which meant that more had to be printed and I do not have a printer so I did

London as a Tourist Destination - 5587 Words

For my report on a destination in the UK, I have chosen to do London. I chose London because it is the Capital City of England and because of its enormous range attractions to see and things to do such as see the London dungeons to go on the London eye, it attracts hundreds of thousands of people. Tourist Generating Areas (TGA) These are areas of the world where people originate from and go on holiday else where, such as London, USA and Japan. The figures of tourists coming to London in 2002 are as follows In my assignment I will be linking London to my chosen 3 generating areas ï  ¶ My UK destination will be Manchester ï  ¶ My European destination will be Paris ï  ¶ My worldwide destination will be New York. Transport†¦show more content†¦So firstly to get from Paris to Sangatte you start on the N1 and then follow the road until you get to the A16 follow that road all the way until E402 then turn off onto the D243 then get on the D215 then carry straight on until the D940 and you carry on into Sangatte. Then once you arrive in Folkestone you then take the A2034 then turn off at the M20 carry straight on until the A20 carry on then turn off at the A205, take the A23 then carry on until you reach Central London. Another way of travelling by rail is by using Eurostar, where as the shuttle runs from Calais in France to Folkestone in the UK, Eurostar connects the station Gare de Nord in Paris to Waterloo Station in London, this means you get from Paris to London much easier in one train journey rather than from Calais to Folkestone and then having to travel more. The Eurostar also uses the Channel tunnel to get from Fran to the UK but this service takes about 2hours 35 minutes. Although this journey is longer than the first one, in the long run it may be a quicker solution and effectively be quicker overall as it takes you from where you want to go to exactly where you want to go in one journey. Air There are flights available from the two airports in Paris Charles de Gaulle and Beauvais-Tillà © Airport to the main 5 London Airports which are London Luton, London Heathrow, London GatwickShow MoreRelatedEnhancing the Tourist Destination: An analysis of the Official Tourism Website of Indonesia1378 Words   |  6 Pagesdevelopment depends on language use and how to construct and define the tourist experience and destination images. As Boyer and Viallon (1994) discovered that it is not so many destinations which is integrally touristic but rather the language use creates them be touristic. 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Marketing Plan for Betts Group of Northern Territory

Questions: 1. Develop a marketing plan for a product or service of your choice offered in the Northern Territory. 2. Identify a product or service that is either currently offered in the Northern Territory or is to be launched in the Northern Territory and develop a marketing plan for this. Answers: Introduction Marketing is the desired means of the communication which exists between the companies and their respective customers having the preferred goal of selling the concerned products. It has evolved as the strongest devices which increase the profitability of any of the particular organization and enhances the overall performance of the firm. There are different types of the techniques as well as the innovative ideas used many of the well-known organizations to boost the success rate for their concerned firm (Zhou et al., 2012). This paper will explain the marketing plan for the shoes made by Betts Group of northern territory, which executes its business procedures throughout the market segments of Australia (Betts.com.au, 2016). The company is engaged in delivering the highest and finest quality of the shoes to all of the customers concerned. The fundamental motive of the concerned organization is to enhance the satisfaction and reliability of the clients by working as per the satisfacto ry demands of the customers. Marketing Plan Objectives The use of the SMART objectives is important as it helps in measuring the effectiveness of the marketing plan. S stands for Specific, M for measurable, A for attainable, R for realistic goals and T for time-bound. There are some of the crucial objectives for the success of the desired marketing plan of shoes of Betts group. To deliver the highest quality of the shoes To formulate effective prices for the products To promote the products online To establish perfect and effectual relationship with the clients Situation analysis The situational analysis reveals the power of the concerned manager to understand as well as recognize the external and internal capabilities of the firm (Zhou et al., 2012). The description of the company along with the analysis of the competitors of the concerned firm within the targeted market segments are of immense impact. There are certain macros as well as the micro-environmental factors which generate an immense impact on the work process of the concerned firm. Companys Description Betts group Pty limited is one of the successful footwear companies of Australia executing its business process throughout the different market segments of Australia. The strengths of the firms to provide the high quality of the shoes and as per the changing demands of the current market segments and this has increased the larger percentage of the customers towards the organization (Yajima, 2014). The company is selling all its products online in order to sell their products to a large number of the people concerned. The company is now going to promote the newly made and designed shoes in order to satisfy the customers with the desired quality and the attractive look of the shoes (Seethaler, 2009). On the other hand, there are certain more products of the firm such as the bags, sandals, belts and many others. The selling of the products online helps to increase the productivity as well as the profitability of the complete firm. Competitor Analysis The availability of the same type of the products at the different competitors increases the level of competition among the marketers. Therefore, it needs to be understated the desired needs and the demands of the changing trends throughout the marketplace segments in order to increase the satisfaction of the clients (Safir, 2013). The increase in the number of the companies of the same fields has increased the level of competition for the firm. Therefore, it is crucial for the organization to evaluate the differentiation strategy in all its products so that the product can retain an advantage over the products offered by its competitors within the concerned marketplace. The use of the internet connectivity will provide the desired expansion of the business procedure towards the larger market area. Segmentation The concepts of segmentation refer to the dividing of the entire and total large market segments into smaller ones as this will help in understanding the needs of the clients present on different market segments. There are different kinds of the segmentation variables which evaluate the success percentage for the selling of the products. Different types of the clients have different requirements as per their behavior port the selection of the desired choices. These variables are the demographics, psychographics, behavior and the geographical condition for executing the business procedure. The concepts of segmentation provide complete information regarding the firm business procedures of the firm (Otubanjo, 2013). The demographics reveal the particular change in the attitude of the clients regarding the purchasing of the products. It is mainly based on the different factors such as the gender, race, caste, ethnicity and many others. Therefore, segmentation helps in making suitable gro wth for the complete organization. Targeting Targeting of the best customers is crucial as this will bring out the rapid growth and change in the business process of the firm. For effective targeting of the clients, the most crucial are to understand the desired size and the potential growth of the concerned marketplace segments (Ottman, 2011). Betts Group has targeted the female customers, as well as the youth as the change in the trends, attracts a large number of these people and they are more prone to the attractive and stylish shoes. Positioning Creating the brand image of the concerned organization is crucial as this creates or generates an immense impact on the different customers. Acquiring the suitable position within the marketplace helps to create the brand value for the concerned firm. The most crucial are to deliver the highest quality of the goods to the consumers and satisfy them with the customer support as this will retain the old customers, as well as it, will help to bring a large percentage of the new clients to the concerned firm (Melka and Shabi, 2012). There are two of the most crucial appoints for successful positioning of the desired organization, they are drawing on the concerned positioning map and having the unique sales proposition as this two of t6he factors will bring out the rapid growth in the expansion of the business procedure for the organization. Higher quality of the products quality along with the effective pricing strategies will help in acquiring the best proposition of the concerned firm and the creation of the brand image of the organization will increase the selling of the products online as well as offline (McVety, Ware, and Ware, 2009). The brand image of any of the firm helps in establishing the trust and maintains a strong relationship with the concerned clients. Marketing strategy The use of the marketing mix theory helps in enhancing the overall selling of the concerned products of the firm and throughout the service industries use of the 7Ps is very crucial as its enormous satisfaction to the customers. 7 Ps of marketing Products Qualities, as well as the quantity of the concerned products, are very significant for the selling of the concerned products. The shoes offered by Betts are made as per the changing trends and the latest style fashion throughout the country and this will help in drawing the attention of the concerned consumers towards the firm which will finally increase the overall profitability of the organization. Price Differentiating the products with the help of the effective pricing strategies increases the desired selling of the same products available at different stores. It is seen that there are many of the new companies who offers the lower range of products in order to increase the selling of the concerned products (Kachapi and Ganji, 2014). Therefore, it is imperative for Betts group to understand the crucial demands as well as the needs of the customers and offers them the best quality of the shoes within the affordable and reasonable price range. Place For the successful marketing of the shoes, Betts Group needs to select the desired suitable locations for the promotion or the advertisements of the products. Location for the promotions of the shoes from Betts Group will play the major role in attracting a large number of the clients towards the organization (Grant, 2013). Promotion There are several kinds of the promotional techniques used by well-known organizations so as to enhance the sales revenue and for increasing the profitability of the concerned corporation. Development of the marketing campaign helps to create an immense impact on the coincided clients . As per the changing trends throughout the marketplace, use of the social media and the use of the internet technology enhance the overall efficiency of the concerned organization. The use of the televisions, radio, and the leaflets are an older version for the promotional techniques but these can be used too as these are all effective for acquiring some percentage of the clients towards the purchasing of the products. Physical evidence This includes the reports, market research documents and the survey reports regarding the entire matter of promotion and marketing of the concerned goods offered by the particular firm. The use of the physical evidence will help Betts Group in keeping the desired records related to the execution of the entire marketing plan which will be effective for the expansion of the business procedure for the firm (Grant, 2013). Process Use of the enhanced machinery will help in enhancing the designing and the quality of the shoes offered by the Betts Group to all its customers within the targeted market segments (Googles latest accomplishment: refining marketing practice, 2012). Therefore, the use of the latest technologies as well as the latest tools including the machineries will help in gaining the competitive advantage for the concerned organization. People These are the employee as well as the stakeholder and shareholders of the concerned firm which provides their best efforts in enhancing the overall performance of the concerned organization. The Human Resources department needs to recruit skilled employees as well as they should arrange the training for the old employees in order to enhance their skills and capability for assisting the customers. Implementation Strategy Planning is very crucial regarding the entire marketing process before implementing. Organization should provide the desired platform to the employees for presenting their views in the evaluation of the business method of the concerned firm. The strategic implementation reflects the people who are going to introduce the concerned in the selected places for attaining the desired goals as well as the objectives of the firm. Strategic execution put merely is the procedure that put tactics as well as strategies keen on accomplishment to achieve goals (Cirikovi, 2014). A planned map is a written file that highlights the strategy of the company to attain objective, except will sit onwards exclusive of tactical execution (Bettio et al., 2013). The accomplishments make the business plans occur. Therefore, Betts Group needs to research the market segments and formulates the strategies as per the issues and the demands of the concerned marketplace. Evaluation Metrics with Control Controlling as well as the monitoring of the entire market plan is important as it helps in maintaining the effectiveness and the efficiency of the plan. Implementation signifies the carrying out, or the genuine step the corporation will acquire to sponsor its trade (Anderson, 2015). These certain steps might consist of consecutively ads, initiation of a website or transfer through direct mail. The most excellent thoughts still require enacting. The completion stage of the advertising map makes confident the advertising behavior occur at the right time along with series for achievement (Brigham and Houston, 2009). Control is essential for the appraisal phase. Controls recognized throughout the formation of the advertising plan offer benchmark to evaluate how effective the arrangement proficient its objective. References Anderson, S. (2015). Latest SPIE industry analysis quantifies biophotonics-enabled sector.SPIE Professional. 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